Annie Tai Coaching
Explore Your Potential
Empowering Individuals to Live in Authenticity
My name is Annie and I am a mindset and transformational coach.
I am passionate about supporting individuals who are ready to break free from the limiting beliefs they’ve inherited across generations, so they can discover and embrace their true, authentic selves.

Meet Annie

Hello, my name is Annie.
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As a first-generation immigrant raised in a traditional Chinese family, I was often told who I should be - quiet, compliant, and academically successful. I was constantly striving to meet external expectations and I internalized these beliefs about my worth. I was taught to put others' needs first, often at the expense of my own desires and dreams.
​For a long time, I followed these "rules" without question, but life started to feel increasingly meaningless and empty as I continued to strive for external achievements. I reached a point where I had to step back and ask myself: Who am I really and what do I truly value? This process of questioning my identity, unlearning inherited belief systems, and healing has been transformative, and it laid the foundation of the work I do now as a coach.
One of my pivotal moments came in my late 20s. I was experiencing severe workplace anxiety, and one morning on my morning train commute, I fainted from overwhelming stress. That was a wake-up call - I knew something had to change. After much consideration, I turned in my resignation and gave myself permission to rest for the first time. I allowed myself to play, explore, and reconnect with a sense of freedom I hadn't felt in years.
This act sparked a much larger period of transformation in my life. Beyond my career, I began breaking free from toxic relationship patterns and sought new ways to show up authentically in all facets of my life. During this period, I faced countless moments of self-doubt, each of which taught me the invaluable lessons in resilience, self-trust and the power of listening to my own inner voice. ​
At the heart of it, I am passionate lifelong learner, and I live with curiosity and openness to see where this journey brings me.
Academic Background
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Bachelor of Commerce from University of British Columbia
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Master of Science in Management from WHU in Germany
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Professional Experience
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Recruiter in the tech industry, worked at Google and Meta
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Worked in Tokyo, Hong Kong, Singapore, Kuala Lumpur and Vancouver
Additional Languages
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Cantonese
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Mandarin
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Japanese
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Annie is currently based out of Vancouver and conducts her sessions online with her clients globally.
Approach & Services
My Approach Across All Sessions
With a background in corporate recruitment and coaching, I blends practical expertise with a compassionate, holistic approach to guide others through their own transformation.
01.
Compassionate Listening
I offer a safe, judgement-free space for you to explore what’s on your mind and in your heart openly.
02.
Observation & Deep Inquiry
Through the act of presence, listening and questioning, I will guide you toward your own answers, empowering you to trust yourself and the process.
03.
Free of Expectations
Every session is unique - there’s no "one-size-fits-all" approach. I am here to meet you where you are, and support you through your personal exploration.
Book Appointment
Whether navigating career transitions, healing relationships, or moving through a period of inner reckoning, I empower you to embrace change and fully step into the next chapter of your life with courage and confidence.
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Work with me to unlock your full potential and experience a transformational journey that's as unique as you are.
Coaching Session
1 hour
Areas of Coaching:
Anxiety • Burnout • Breakups and Dating • Confidence Issues • Creativity Slump • Career Change • Career Issues • Cross-Cultural Issues • Communication Issues • Courage • Dreams • Family Conflict • Friendship Changes • Interviewing • Life Transitions • Life Purpose • Loneliness • Meditation • Perfectionism • Personal Growth • Relationship Concerns • Self-Actualization • Self-Care • Self-Esteem Issues • Spirituality • Trust • Vulnerability
